DRAFT — for review, not a decision. Company page — two ways to arrange it
The company page — two ways to arrange it
The page now answers four questions in one place: what we are building, how it
makes money, how the group is put together, and who does what. It currently runs about ten phone
screens because it was three pages stapled together. These are two ways to make it read as one.
Wireframes — grey blocks stand in for real text and figures. Drawn at phone width
because that is where it will be read. 18 Aug 2026 · draft, nothing built from this yet.
Option 1 — The story, top to bottom
Read it like an argument. Each band answers the question the one above it
raises, and you scroll straight through.
1 · What we are building
the goal, and the four pillars under it
2 · How it makes money
where the cash moves, and the loop that compounds
cash-movement diagram
the flywheel
3 · How the group is put together
the companies, and who owns what
one nested chart, people inside
4 · Who does what
one card each — role, responsibilities, what they decide
Buys you: anyone new to the business can read the whole thing once,
in order, and come out understanding it. Costs you: it is still a long page — the
person who only wants one fact has to use the jump buttons every time.
Option 2 — Answer first, detail on tap
The whole company on one screen, in summary. Everything else opens only when
somebody asks for it.
The company, at a glance
one sentence, then the three companies as cards
The structure
the nested chart, tap any company to open it
one nested chart
Strategy & the goal
tap to open
How the cash moves
tap to open
Who owns what
tap to open
Everyone's roles
tap to open
Buys you: two screens instead of ten, and the answer most people
want is above the fold. Costs you: what is behind a tap tends not to get read — the
strategy would stop being something the team absorbs by accident.
The same in both, and the reason the page holds together at all
- One colour per company, used nowhere else. The holding, the sales arm and the
financing arm each own a colour, and it marks every card, chart box and heading belonging to
them. Follow one colour down the page and you always know what you are looking at.
- The same order everywhere. The three companies appear in one fixed order, in every
chart, table and list. Never re-sorted.
- One picture per question. One chart for how the group is put together, one for how
the cash moves. Not three pictures of the same thing, which is what made the page long.
- Every band says what it answers in one line under its title.
What this board is not. It is arrangement only — grey blocks stand in for
the real words and figures, and nothing here is a decision about content. The look, the typeface
and the colours are the ones already in use; this does not re-open them.